Eric Arnould
Eric Arnould is Emeritus Professor at the Aalto University Business School, Helsinki, Finland. Applied social science has been a central part of his career since graduating from Bard College in 1973. He earned a PhD in anthropology from the University of Arizona. From the 70s to the 90s, he worked as an applied anthropologist in francophone Africa. He has been on faculty at multiple European and US business schools. Eric’s research on consumer culture, cultural marketing strategy, economic development, services marketing, and sustainability appears in major scientific periodicals and books. Neo-animist approaches to sustainability are the focus of his recent research. He has co-edited a second edition of Consumer Culture Theory for Sage Publications. He is a co-editor at the International Journal of Research in Marketing.
Cathy Hsu
Cathy Hsu is the Chair Professor of Hospitality and Tourism Marketing in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Her research foci include tourist behaviours and emotions, resident sentiment, and stereotypes. She has been the Editor-in-Chief of Tourism Management since January 2020. Her recently co-authored book, Tourism: The Business of Hospitality and Travel (7th ed.), was published by Prentice Hall (2025). She received the John Wiley & Sons Lifetime Research Achievement Award (2009) and International Society of Travel and Tourism Educators’ Martin Oppermann Memorial Award for Lifetime Contribution to Tourism Education (2011), among many others. She is a fellow of the International Academy for the Study of Tourism.
Eleonora Pantano
Eleonora Pantano is Associate Professor (Reader) in Retail and Marketing Technology. She holds a PhD in “Psychology of Programming and Artificial Intelligence”, and she is a Principal Fellow of the Higher Education Academy. Her research activities mainly focus on developing new retail technologies to improve customer solutions, strategies, and management, with an emphasis on the roles of artificial intelligence, emotional analytics, and machine learning algorithms. Since 2024, she has also been co-editor of the Journal of Retailing and Consumer Services. Her findings appear in several books and textbooks, and in international peer-reviewed journals (i.e., Journal of Service Research, Annals of Tourism Research, British Journal of Management).
V. Kumar
V. Kumar (VK) is the Professor of Marketing and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. He has held/holds several Distinguished Endowed Faculty Positions in the U.S. and Distinguished Fellowships across universities worldwide, including being the Chang Jiang Scholar, HUST, Wuhan, China, and the Hagler Fellow, Texas A&M University, USA. VK has also been honoured as a Legend in Marketing (others include Dr. Philip Kotler) through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. Professor Kumar has published over 350 papers in scholarly journals and over 35 books (including Transformative Marketing by V Kumar and Philip Kotler), received over 20 Lifetime Achievement Awards and over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014 to 2018) and serves/served as the Department Editor of POM, the Consulting Editor of JIBS, and the Senior Consulting Editor of Elsevier Marketing Journals. Global Fortune 500 firms have implemented many of VK’s ideas and models in multiple areas of marketing and operations, which have resulted in gains of over multi-billion dollars. V Kumar’s research interests include new age technologies, engagement, stakeholder wellbeing, sustainability, climate change, CRM, B2B marketing, international marketing, retailing, marketing strategy and marketing research.
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