Dear colleagues:
The University of Castilla-La Mancha is hosting, at its Cuenca campus, the 35th edition of the International Marketing Conference of the Spanish Association of Academic and Professional Marketing (AEMARK), from 11 to 13 September 2024.
On behalf of the entire team of the Organising Committee, made up of scholars from all the campuses of the University of Castilla-La Mancha, we are pleased to give you a warm welcome to the Conference, which we are preparing with enthusiasm and excitement.
Our aim is for AEMARK's most important annual event to once again be the meeting point for the most brilliant minds in marketing research, as well as offering a scientific forum in which to share learning with colleagues, interact through the latest research developed in the area, without losing sight of the important personal aspect, which is a long-awaited reunion -every September- for the entire team that makes up the AEMARK.
The School of Social Sciences of Cuenca is a young and dynamic centre, which hosts the Conference with the immense honour of being the venue for the most important scientific marketing event in our association, held for the first time at the University of Castilla-La Mancha.
The fortified historic city of Cuenca was declared a World Heritage Site by UNESCO on 6 December 1996 and has a tourist offer that has become a national and international benchmark. In addition, last year 2023, the city was awarded the title of "Spanish Capital of Gastronomy". For all these reasons, we hope that you will enjoy an enriching experience, both in terms of tourism and gastronomy: Cuenca is waiting for you with open arms!
In short, it is a privilege for the Organising Committee of the University of Castilla-La Mancha to organise this Conference: we invite you to send your contributions, which will allow us to put together an academic and scientific programme highlighting the most important findings in our discipline.
Welcome to Cuenca!
Juan Antonio Mondéjar Jiménez
Chair of the Organising Committee
| TIME | ACTIVITY | LOCATION |
|---|---|---|
| 09:00-17:10 | Doctoral Colloquium | Sede en Cuenca de la UniversidadInternacional Menéndez Pelayo(UIMP) |
| 19:00-20:00 | Welcoming Ceremony of the 35th AEMARK International Marketing Conference | Biblioteca Iglesia de la Merced-Seminario de Cuenca (cascoantiguo,Patrimonio de laHumanidad) |
| 20:00-22:00 | Welcome Cocktail-Dinner | Biblioteca Iglesia de la Merced-Seminario de Cuenca (cascoantiguo, Patrimonio de laHumanidad) |
| TIME | ACTIVITY | LOCATION |
|---|---|---|
| 08:30 | Registration of Attendees | Edificio“Cardenal Gil deAlbornoz”-Facultad de CienciasSociales de Cuenca de laUniversidad de Castilla-LaMancha (UCLM) |
| 09:00-18:30 | Activities on the first day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio“Cardenal Gil deAlbornoz”-Facultad de CienciasSociales de Cuenca de laUniversidad de Castilla-LaMancha (UCLM) |
| 19:30-21:00 | Cultural Event: visit to the Cathedral of Cuenca, organ concert and visit to the old town | Catedral (casco antiguo,Patrimonio de la Humanidad) |
| 21:00-23:00 | Networking Dinner | Restaurante Recreo Peral |
| HORARIO | ACTIVIDAD | LOCALIZACIÓN |
| 09:00-19:00 | Activities on the second day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio“Cardenal Gil de Albornoz”-Facultad de CienciasSociales deCuenca de la Universidad deCastilla-La Mancha (UCLM) |
| 21:00-23:00 | Gala Dinner | Parador Nacional de Turismo deCuenca (casco antiguo,Patrimonio de la Humanidad) |
Brierley Endowed Professor of Marketing & Academic Director.Cox School of Business,Southern Methodist University
Invitado por la Cátedra Fundación Ramón Areces de Distribución Comercial
Editor in Chief del International Journal of Consumer Studies
Editor-in-Chief del Journal of Hospitality and Tourism Management
Editor in Chief de Technology in Society
Their Majesties King Felipe VI and Queen Letizia
Dr. D. José Julián Garde López-Brea
Rector of the University of Castilla-La Mancha
Sr. D. Emiliano García-Page Sánchez
President of the Government of Castilla-La Mancha
Dr. D. César Sánchez Meléndez
Vice-Chancellor for Culture, Sports and Social Responsibility
University of Castilla-La Mancha
Executive President of the University Board of Trustees “Cardenal Gil de Albornoz”
Sr. D. Darío F. Dolz Fuente
Mayor of Cuenca City Council
Sr. D. Álvaro Martínez Chana
President of the Cuenca Provincial Council
Sra. Dª. Mª Luz Fernández Marín
Subdelegate of the Spanish Government in Cuenca
Sra. Dª. Mª Ángeles López Martínez
Provincial Delegate of the Junta de Comunidades de Castilla-La Mancha in Cuenca
Dra. Dª. Natalia Rubio Benito
President of the he Spanish Association of Academic and Professional Marketing (AEMARK)
Chair of the Organising Committee Professor. Facultad de Ciencias Sociales (Cuenca)
Chair of the Scientific Committee Professor. Facultad de Ciencias Jurídicas y Sociales (Toledo)
Lecturer. Facultad de Ciencias Económicas y Empresariales (Albacete)
Associate Professor. Facultad de Ciencias Económicas y Empresariales (Albacete)
Lecturer. Facultad de Derecho y Ciencias Sociales (Ciudad Real)
Associate Professor. Facultad de Ciencias Sociales (Cuenca)
Associate Professor. Facultad de Derecho y Ciencias Sociales (Ciudad Real)
Lecturer. Facultad de Ciencias Sociales (Cuenca)
Associate Professor. Facultad de Ciencias Sociales y Tecnologías de la Información (Talavera de la Reina)
Professor. Facultad de Ciencias Económicas y Empresariales (Albacete)
Professor. Facultad de Ciencias Jurídicas y Sociales (Toledo)
Predoctoral Researcher. Facultad de Ciencias Sociales (Cuenca)
Lecturer. Facultad de Ciencias Jurídicas y Sociales (Toledo)
Professor. Facultad de Ciencias Económicas y Empresariales (Albacete)
Patrocinios
Predoctoral Researcher. Facultad de Ciencias Sociales (Cuenca)
Associate Professor. Facultad de Derecho y Ciencias Sociales (Ciudad Real)
Predoctoral Researcher. Facultad de Ciencias Sociales y Tecnologías de la Información (Talavera de la Reina)
Lecturer. Facultad de Derecho y Ciencias Sociales (Ciudad Real)
Lecturer. Facultad de Ciencias Económicas y Empresariales (Albacete)
Lecturer. Facultad de Ciencias Sociales (Cuenca)
Predoctoral Researcher. Facultad de Ciencias Sociales (Cuenca)
Associate Professor. Facultad de Ciencias Sociales (Cuenca)
Águeda Esteban Talaya
Chair of the Scientific Committee. Universidad de Castilla-La Mancha
Begoña Peral Peral. Universidad de Sevilla
Rafael Currás Pérez. Universitat de València
Nieves Villaseñor Román. Universidad Autónoma de Madrid
Juan Miguel Alcántara Pilar. Universidad de Granada
Eduard Cristóbal Fransí. Universidad de Lleida
Ricardo J. Díaz Armas. Universidad de La Laguna
Carmen Abril Barrie. Universidad Complutense de Madrid
María Fuentes Blasco. Universidad Pablo Olavide
Blanca Hernández Ortega. Universidad de Zaragoza
Rebeca San José Cabezudo. Universidad de Valladolid
Luis Ignacio Álvarez González. Universidad de Oviedo
Luis José Callarisa Fiol. Universidad Jaume I
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