Conference tracks and scientific committee

Conference tracks and track chairs

Consumer behaviour

TRACK CHAIRS

Rafael Currás Pérez

Universidad de Valencia (Spain)

Begoña Peral Peral

Universidad de Sevilla (Spain)

Rebecca Hamilton

Georgetown University (EEUU)

Giampaolo Viglia

Prof. University of Portsmouth, UK

Tourism marketing

TRACK CHAIRS

Ana Campón Cerro

Universidad de Extremadura (Spain)

Ricardo Jesús Díaz Armas

Universidad de la Laguna (Spain)

Yuksel Ekinci

University of Portsmouth (UK)

ICT, emarketing and mobile marketing

TRACK CHAIRS

Blanca Hernández Ortega

Universidad de Zaragoza (Spain)

Rebeca San José Cabezudo

Universidad de Valladolid (Spain)

Florian von Wangenheim

ETH Zurich (Switzerland)

Martin Wetzels

EDHEC Business School

Ethics, corporate social responsibility and non-profit marketing

TRACK CHAIRS

Rosa Patricia Martínez García de Leaniz

Universidad de Cantabria (Spain)

Luis José Callarisa Fiol

Universidad Jaume I (Spain)

Giovanni Pino

"G. d'Annunzio" University of Chieti-Pescara (Italy)

Multisectorial marketing (services, industrial, international, educational)

TRACK CHAIRS

Juan Carlos Gázquez Abad

Universidad de Almería (Spain)

Manuela Vega Zamora

Universidad de Jaén (Spain)

Pilar Carbonell Foulquié

York University (Canadá)

Product, price, communication and placement decisions

TRACK CHAIRS

Nieves Villaseñor Román

Universidad Autónoma de Madrid (Spain)

Juan Miguel Alcántara Pilar

Universidad de Granada (Spain)

Arnold Japutra

University of Southampton (UK)

Marketing in Ibero-America

TRACK CHAIRS

Karla Barajas Portas

Universidad Anáhuac (México)

Augusto Rodríguez Orejuela

Universidad del Valle (Colombia)

Juan Carlos Londoño

Tecnológico de Monterrey (México)