Conference
| Time | Activity | Location |
| Doctoral Colloquium | Sede en Cuenca de la Universidad Internacional Menéndez Pelayo (UIMP) | |
| Welcoming Ceremony of the 35th AEMARK International Marketing Conferenc | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) | |
| Welcome Cocktail-Dinner | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| Registration of Attendees | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Activities on the first day of the 35th AEMARK International Marketing Conference | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Cultural Event |
| Time | Activity | Location |
| Activities on the second day of the 35th AEMARK International Marketing Conference | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Gala Dinner | Parador Nacional de Turismo de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| Doctoral Colloquium | Sede en Cuenca de la Universidad Internacional Menéndez Pelayo (UIMP) | |
| Welcoming Ceremony of the 35th AEMARK International Marketing Conferenc | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) | |
| Welcome Cocktail-Dinner | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| Registration of Attendees | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Activities on the first day of the 35th AEMARK International Marketing Conference | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Cultural Event |
| Time | Activity | Location |
| Activities on the second day of the 35th AEMARK International Marketing Conference | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) | |
| Gala Dinner | Parador Nacional de Turismo de Cuenca (old town, World Heritage Site) |
Keynote Speaker invited by Cátedra Fundación Ramón Areces de Distribución Comercial and AEMARK
Venkatesh Shankar
Meet-the-Editors Session
Justin Paul
Editor-in-Chief of International Journal of Consumer Studies
Marianna Sigala
Editor-in-Chief of Journal of Hospitality and Tourism Management
Marina Dabić
Editor-in-Chief of Technology in Society
Martin Wetzels
Co-Editor of Journal of Service Research
Organised by
