Conference
| Time | Activity | Location |
| 09:00-17:10 | Doctoral Colloquium | Sede en Cuenca de la Universidad Internacional Menéndez Pelayo (UIMP) |
| 19:00-20:00 | Welcoming Ceremony of the 35th AEMARK International Marketing Conferenc | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| 20:00-22:00 | Welcome Cocktail-Dinner | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| 08:30 | Registration of Attendees | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 09:00-18:30 | Activities on the first day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 19:30-21:00 | Cultural Event: visit to the Cathedral of Cuenca, organ concert and visit to the old town | Cathedral (old town, World Heritage Site) |
| 21:00-23:00 | Networking Dinner | Restaurante Recreo Peral |
| Time | Activity | Location |
| 09:00-19:00 | Activities on the second day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 21:00-23:00 | Gala Dinner | Parador Nacional de Turismo de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| 09:00-17:10 | Doctoral Colloquium | Sede en Cuenca de la Universidad Internacional Menéndez Pelayo (UIMP) |
| 19:00-20:00 | Welcoming Ceremony of the 35th AEMARK International Marketing Conferenc | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| 20:00-22:00 | Welcome Cocktail-Dinner | Biblioteca Iglesia de la Merced - Seminario de Cuenca (old town, World Heritage Site) |
| Time | Activity | Location |
| 08:30 | Registration of Attendees | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 09:00-18:30 | Activities on the first day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 19:30-21:00 | Cultural Event: visit to the Cathedral of Cuenca, organ concert and visit to the old town | Cathedral (old town, World Heritage Site) |
| 21:00-23:00 | Networking Dinner | Restaurante Recreo Peral |
| Time | Activity | Location |
| 09:00-19:00 | Activities on the second day of the 35th AEMARK International Marketing Conference (see detailed conference schedule) | Edificio “Cardenal Gil de Albornoz” - Facultad de Ciencias Sociales de Cuenca de la Universidad de Castilla-La Mancha (UCLM) |
| 21:00-23:00 | Gala Dinner | Parador Nacional de Turismo de Cuenca (old town, World Heritage Site) |
Keynote Speaker invited by Cátedra Fundación Ramón Areces de Distribución Comercial and AEMARK
Venkatesh Shankar
Brierley Endowed Professor of Marketing & Academic Director. Cox School of Business, Southern Methodist University
Meet-the-Editors Session
Justin Paul
Editor-in-Chief of International Journal of Consumer Studies
Marianna Sigala
Editor-in-Chief of Journal of Hospitality and Tourism Management
Marina Dabić
Editor-in-Chief of Technology in Society
Organised by
